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Take-Two CEO defends NBA 2K21's next-generation price increase

  • Take-Two CEO Strauss Zelnick defended the next-generation price increase announced by NBA 2K21, saying that the additional $10 fee reflects the "quality of experience" that the PS5 and Xbox Series X versions will provide. I don’t know if these will make the NBA 2K21 MT has changed.

    Zernike told GamesIndustry after the conference call, “Although the production costs of first-line games are high, the prices have not risen for a long time.”

    "We believe that with the value we provide to consumers... and the kind of experience that can only be truly enjoyed on these next-generation consoles, the price is reasonable. However, it is easy to say that when you provide extraordinary quality , That’s why our company is proud to do this."

    During the earnings call, Zelnick stated that 2K’s parent company, Take-Two, will price the next-generation titles at a “title-by-title” price, which means that the $10 price increase has not yet been fully realized. It is reported that NBA 2K21 is priced at $70 on PlayStation 5 and Xbox Series X, and Take-Two Interactive, the parent company of 2K Games today, also expressed its views.

    Before releasing the first quarter earnings report, not only asked CEO Strauss Zelnick about 2K21 MT For Sale, but also with Ubisoft's decision to maintain the price of its next-generation games in 2020 at $60. In light of this decision, and many people’s concerns about the $70 game, Zelnick was asked whether he thought Ubisoft’s decision would make it difficult for Take-Two to make consumers accept the price tag of NBA 2K21.

    NBA 2K21 will be available on Windows PC, Xbox One, PS4, Switch and Stadia on September 4. The titles enter the Xbox Series X and PS5 at the start of the game console.